USHBC Texas Member Midterm Pulse
Texas Hispanic Business Owner Survey Series
Business Owner Sentiment
Conducted in June and September 2026
USHBC Texas Member Midterm Pulse | September 2026
Talarico leads Paxton 47% to 42% among Texas Hispanic business owners.
The margin was 7 points in June. Since then, both candidates have gained as undecided voters pick sides. 11% remain undecided.
How the Texas Senate Race Shifted Among Texas Hispanic Business Owners, June to September 2026
In June 2026, the USHBC Texas Member Midterm Pulse found James Talarico leading Ken Paxton by 7 points among Texas Hispanic business owners, with roughly one in five respondents still undecided in the U.S. Senate race.
When USHBC surveyed the same membership again in September 2026, the undecided share had fallen to 11% and both candidates gained from that movement.
Paxton picked up 6 points and Talarico picked up 4, which narrowed the margin to 5 points, 47% to 42%.
Both waves were drawn from USHBC Texas membership. Party identification was identical in both waves, 34% Democrat, 30% Independent and 36% Republican.
Survey Assets
USHBC Texas Member Midterm Pulse
September 2026
USHBC Texas Member Midterm Pulse
June 2026
Media Contact: Katherine Machado O'Hara
September 12 - 26, 2026
n = 1,012 Texas Hispanic Business Owners
June 2 - 15, 2026
n = 1,314 Texas Hispanic Business Owners
Source
USHBC Proprietary Member Polling Program
Javier Palomarez sat down one on one with both candidates for U.S. Senate in Texas, Ken Paxton and James Talarico.
Each candidate answered the same questions, asked on behalf of America’s small business community and centered on the issues shaping day to day life. Every question was informed by USHBC’s proprietary polling of business owners on what matters most to them.
Candidates for U.S. Senate in Texas
Ken Paxton and James Talarico
in conversation with
USHBC’s Javier Palomarez
Watch Now
We Turn Small Business Voices Into National Impact
Our advocacy starts with real data from real business owners.
Through our proprietary polling system, we regularly survey our network of more than 44,000 members to better understand the challenges facing entrepreneurs and small business leaders across the country.
The insights we gather shape our policy priorities, inform issue based campaigns, strengthen our media outreach, and give lawmakers in Washington a clearer picture of what small business owners are actually experiencing on the ground.
When our members speak up, we make sure they’re heard on Capitol Hill and beyond.
Want to help shape the conversation?
Become a member today to get exclusive access to our issue based surveys.