Will Trump’s 2024 Gains Among Latinos Hold in the Midterms?
This article was originally featured in NTDNews and Epoch Times. Written by Chase Smith.
In a recent article published by NTD, Javier Palomarez shared insights on the evolving political landscape among Latino voters and what may shape their decisions heading into the 2026 midterms.
While recent election cycles have shown notable shifts in voter alignment, Palomarez emphasized that economic concerns, not partisan identity, remain the dominant force driving Latino voter sentiment. Drawing on data from the United States Hispanic Business Council’s national affordability survey, he highlighted that the rising cost of living, small business pressures, and overall economic stability continue to outweigh other issues across party lines.
Palomarez noted that many Hispanic business owners are navigating significant financial strain, with a majority reporting they are either struggling or just getting by in today’s economy. This economic reality, he explained, is contributing to a more pragmatic and less predictable electorate, one that is increasingly focused on results over rhetoric.
The article underscores a broader takeaway: Latino voters are not a monolithic group, and both parties risk losing ground if they fail to address the real economic challenges facing working families and small business owners.