Made in America
Made in America
Real Stories of Real People Powering America’s Economy
Made in America is a USHBC initiative that highlights the real stories of the people powering America’s economy. It showcases the lived experiences of small business owners and entrepreneurs, celebrating their stories, struggles, and successes that reflect the heart of American business.
Featured Story:
In a special feature for the United States Hispanic Business Council, Sergio C. Muñoz shares a powerful reflection inspired by the Nobu documentary, less about food, and more about the grit, precision, and perseverance behind every entrepreneurial success.
Through the lens of Nobu’s journey, Sergio unpacks the timeless truth every founder knows: building something that lasts means making hard choices, staying grounded in purpose, and sacrificing for excellence.
In a business landscape that’s changing faster than ever, where over 24,000 restaurants opened in May of 2025 alone, his message reminds us that clarity and intention are what lead to legacy.
This story isn’t just about one brand. It’s about every American business builder with the vision and courage to stay the course.
Read Sergio’s full story and be reminded why you started.
